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The biggest mistake sellers are making right now (and how you can help them avoid it)

Although you can't control rates, inventory or affordability, Jimmy Burgess writes, you can help your sellers navigate those realities.

RealPage acquires Cherre to build the data foundation for AI

RealPage has completed its acquisition of Cherre, betting that real estate's AI ambitions hinge on cleaner, governed data across the capital stack.

‘You’re all Tony Stark’: Rechat exec on AI and the Iron Man mindset

Rechat's Audie Chamberlain discusses how AI can cut weeks of marketing work into minutes, why "AI-powered" has become a meaningless term, and how to build an AI "chief of staff."

Winning AI search: Now Streaming

Jeff Lobb of SparkTank Media and Searchably.ai teaches you how to get discovered by AI as online search shifts.

Compass, Keller Williams, REMAX and more: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Luxury buyers now expect home to function like a 5-star hotel

Miltiadis Kastanis shows how branded developments are transforming buyer expectations and elevating the resident experience.

Faith-based housing is coming. Is your market ready?

A North Carolina church just secured a conditional rezoning that includes 12 residential lots — no state law required. As the YIGBY movement expands across the U.S., real estate professionals need to understand how faith-based housing deals work and what to watch for when religious organizations become developers.

Glennda Baker talks onstage at VidCon. Agents should listen up

From content audits to personal interaction, Baker shared insights from a career built with online virality and exceptional engagement, Troy Palmquist writes.

TransUnion adds alternative credit data to mortgage reports

TransUnion announced an addition to its mortgage credit report, TruVision Alternative Credit Attributes, designed to expand lender visibility beyond traditional credit data at no additional cost.

Krista Belova

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